FYI

DatViet VAC wins Electrolux Vietnam media business

Electrolux VietnamVietnamese agency DatViet VAC Media has announced being appointed by Electrolux as media agency of record in Vietnam.

The announcement:

DatViet VAC Media Vietnam (DVM) today announced their appointment as media AoR for the upcoming Electrolux Vietnam media campaigns.

As Electrolux Vietnam prepares itself for a growth strategy, DVM will play a key role as business partner in providing media strategy, planning and buying on both TV and digital media. This win comes on the back of a multi-agency pitch, which the client had initiated two months ago.

Commenting on the win, Ms Nhu Khue, DVM Managing Director said “We are delighted with this win.

This talks volume about our ability to bring on board relevant solutions for our clients business need. It is a challenging journey and we are quite excited to embark on it with Electrolux. We are thankful to the client management for considering us worthy.”

Mr Samarjit Rajkumar, DVM Chief Operating Officer added “We demonstrated our strategic thinking built on clear understanding of client’s need and looking forward to ensuring the campaign KPIs are executed in line with the approach presented.”

Mr. Andrew Mortlock, Head of Strategy & Business Development said, “Electrolux is a brand synonymous with quality the world over and this flows through to their approach to marketing. We are excited to be working with Electrolux and look forward to helping them consolidate their brand in one of the fastest growing consumer markets in Asia.”

DVM currently handles are Vinamilk, Masan, Unza, KiDo Group, Viettel, Timo Bank, amongst others.

Source: press release

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