FYI

Faraaz Marghoob joins BBH as planning director on UOB

Faraaz MarghoobBBH has appointed Faraaz Marghoob to lead its UOB business as planning director.

The announcement:

BBH welcomes Planning Director Faraaz Marghoob to head the Agency’s strategic brand consultancy ZAG and to lead Planning on the UOB business.

Before entering Planning, Faraaz was a management consultant and tech entrepreneur, giving him an unusual world-view and set of skills.

Faraaz was most recently joint Head of Planning at Ogilvy Singapore, and also led IBM across the Region.

Previously based in the UK, Faraaz was Planning Director at Saatchi and Saatch on the Toyota Europe business.

And prior to his Planning life, Faraaz ran MEME, a digital agency, winning Client such as Playstation, Lenovo and SkyTV with launches for hit Television shows 24 and Lost.

Said John Hadfield, CEO, BBH Asia Pacific: “Faraaz has a unique background and a wonderful mind. His passion for creativity, technology and consumer behaviour makes him a strategist of our times. I’m sure that he’ll be a huge success.”

Said James Sowden, Head of Planning, BBH Asia Pacific: “Faraaz has a fascinating breadth of strategy experience, that will further enhance the great quality of thinking that we are so proud of at BBH.”

Said Faraaz: “The thing the excites me most about BBH is their ability to nurture top-tier strategic relationships with clients. This arms the agency with that enviable mandate to produce strategically and creatively ambitious work, whatever the channel. I want to be part of that team.”

Source: press release

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