Grey Melbourne creative honcho Michael Knox moves to Hong Kong office as CCO

Michael KnoxGrey Hong Kong has appointed seasoned creative director Michael Knox as chief creative officer.

Knox, who’s been with the network for five and a half years as ECD in Melbourne, teams up with fellow Australian Sarah Trombetta, CEO of the Hong Kong office.

Knox left Ogilvy Melbourne, where he was ECD, to join Grey in 2011, where he produced notable work for the agency’s flagship client until recently, the Transport Accident Commission of Victoria.

Knox’s appointment comes after a significant reshuffle of the agency’s management lineup in Greater China to forge a more integrated model announced in August.

Long-serving Grey Hong Kong chief creative officer and MD Keith Ho has shifted to Beijing, where has taken on the role of group CEO for the network. June Lyloc, formerly MD Grey Shanghai, was promoted to CEO of Grey Group Shanghai, and Trombetta was elevated from MD to CEO.

In Knox’s career, he was worked with Clemenger BBDO, and at Ogilvy Sydney on brands including AAMI, Australia Post, BMW, Mini, Myer, Yellow Pages, Telstra, and Crown Lager. He has been awarded at Cannes Lions, New York Festivals and AWARD.

In his LinkedIn profile, Knox writes: “It’s about ideas for me. The bigger the better. Ideas that wake you up before your alarm – they’re the ones.”

One of his first pieces of work for Grey Hong Kong is the agency’s new campaign for the Hong Kong Tourism Board, unveiled earlier this week.


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