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JWT wins Lux global content and digital business out of Singapore

LuxJ. Walter Thompson is to handle the global digital and content account for Unilever’s Lux account after a competitive pitch.

The WPP agency is to run the account out of Singapore, and the win builds in a 91-year relationship between the client and agency.

Unilever hired JWT to work on the Lux account in 1925, when the brand was first launched, and now is sold in 100 countries.

A team from JWT, digital agency Mirum and content firm Mutato will work on the business.

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