Dr Mumbo

Malaysia’s most effective brand – really?

Maxis Safe ModeDr Mumbo is not suggesting there is anything dodgy about Maxis winning brand of the year at the Malaysian Effies, where it won three golds, five silvers and four bronzes.

Jolly well done.

It’s just that an email he received last night that contains the following image suggests that for an advertiser that has been in the news quite a bit for all the wrong reasons to be named Malaysia’s most effective brand is a touch ironic.

Maxis in the news


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