Man tells son tall tale of wrestling grizzly bear in Grey Bangalore ad for New Britannia Cake

Grey Bangalore has launched a new campaign for New Britannia Cake in which a man attempts to steal his son’s cake by telling him a far-fetched story about the time he rescued him from the jaws of nature.

Vishal Ahluwalia, VP and business head for Grey Group Bangalore said that the challenge for the agency was to “capture the magic between parents and kids through the lens of a delicious Britannia Cake and tell the story in a disruptive form.”


Britannia Team: Manjunath Desai, Nidhi Saraf, Priyadarshini, Rohita Singh
Agency: GREY Group, Bangalore
Creative: Sandipan Bhattacharyya, Loreto Basumatary, Mark Flory
Account Management: Vishal Ahluwalia, Leena Piragal, Jayendra Katti, Shreyas Kiran
Planning: Barsha Chakraborty
Films: Samir Chadha
Production House: Future East films
Director: Ashim Ahluwalia
Producer: Priyanka Bangia


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