Dr Mumbo

Marketers did not respond

Dr Mumbo thoroughly enjoyed a recent article by Campaign Asia that cast an analytical eye over the reactions of marketers to Facebook’s latest measurement woes.

Clients in Asia react to Asia's latest mistake

There was just one minor detail missing from the story that took the edge off its credibility: marketers.

The headline is genuinely enticing: ‘Clients in Asia react to Facebook’s latest mistake’.

Ooo, a must read.

But the fifth sentence is a bit of concern: “Marketers did not respond to Campaign Asia-Pacific’s emails on the subject.”

Dr Mumbo has a technological solution for how to solve that problem should it present itself in the future:

Phone image

But in any case, we find out in the article from an agency executive we are told has spoken to these elusive creatures, “The news has not even reached many of them.”

So, marketers are unaware that metrics for one of the world’s most powerful advertising media could be a bit dodgy? Hmm.

“It is not as if marketers have a choice other than the real estate supplied by the big two (Google and Facebook)—is it not?” the second agency executive quoted in the story suggests.

Dr Mumbo would guess not, although he might suggest actually asking one.


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