‘Share the load’ wins Warc Asia strategy prize

BBDO India’s gender equality campaign ‘Share the load’ for detergent brand Ariel has won the top honours at the Warc Prize for Asian Strategy.

Ariel share the load

The campaign, which won the grand prix at the APAC Effies, has also taken the Warc Asia grand prix.

Two other crusading campaigns from India, Ogilvy India’s Make Love Not Scars (MLNS), and MullenLowe Singapore and MullenLowe Lintas India’s joint effort on FutureChild for Lifebuoy also won gold.

Two other golds were awarded, to I&S BBDO Japan for ‘Cat street view’ for Onomichi City and Dentsu Jayme Syfu for ‘#staynegatHIVe’ for Love Yourself.

Ogilvy was the most awarded networking, winning six awards.

For the full details on the winners, go here.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing