StarHub & Income shine at Singapore’s Hall of Fame Awards as DDB wins agency of the year

StarHub’s ad agency DDB has won creative agency of the year at Institute of Advertising Singapore’s Hall of Fame Awards, with media agency of the year going to Singtel media buyer Havas Media.

Income's 'Start retiring' campaign won a number of golds at Singapore's Hall of Fame Awards

Income’s ‘Start retiring’ campaign won a number of golds at Singapore’s Hall of Fame Awards

Work for StarHub – which was named brand of the year – helped DDB win top honours, while the agency also picked up individual awards for creative director of the year, which went to creative director Khalid Osman, part of the recently launched BLK J.

Running StarHub close was Income, formerly NTUC Income, which was recognised for its provocative ‘Start retiring’ campaign by BBH, which won a number of gold awards including for content marketing and transmedia.

Income CMO Marcus Chew was named client of the year. However Income’s agency BBH did not enter any other individual awards, which were dominated by DDB with a good showing also from TBWA.

StarHub’s ‘Majulah Moms’ national day campaign claimed silver in the content marketing and for good categories.

Other winners in the best campaigns section include Ogilvy’s ‘Singtel CNY Firecracker’, which won gold for mobile marketing, ‘The Make It Better Campaign’ for Ministry of Communications and Information, which won gold for DDB for social media marketing.

Social media shop Goodstuph was awarded specialist agency of the year, while ‘rebel’ agency of the year went to GOVT, recent winner of the OCBC pitch.

Agency head of the year went to the boss of DDB’s digital arm Tribal, Jeff Cheong. TBWA’s Natalie Gruis was recognised as Singapore’s top planner, and that agency’s Cyril Bedat was named digital person of the year.

For the full list of winners, click here.


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