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Viu launches in the Philippines, hits 4m users

ViuPCCW’s over-the-top video streaming service Viu has launched in the Philippines, it’s sixth market since debuting in the region a year ago.

In a similar fashion to its launches elsewhere, Viu is going to market with a freemium service led by a considerable library of Korean content that will be subtitled and available four hours after being telecast in Korea to compete with piracy.

Viu launches in a market already populated with rivals such as Iflix and Hooq, and on the back of a Nielsen VOD survey that found that 45% of online consumers in the Philippines watch VOD at least once a day, a market of around 30m.

The brand, which has been coy talking about subscriber numbers to date, has announced that it has hit the 4m-subscriber mark a year after launching.

This is the same number of registered users that Hooq – which launched first in the Philippines in February 2015 – has almost hit, the company’s CEO Peter Bithos told Mumbrella last week.

Viu, which is also present in Hong Kong, Singapore, Malaysia, India and Indonesia, recorded 218 million video views in the third quarter of 2016, doubling that of the preceding three months, the company reports. Viu customers are consuming an average of 1.2 hours of content every day.

Janice Lee, MD of PCCW Media Group, said: “As OTT takes root and continues to develop rapidly in Asia, Viu continues to stride forward with the launch of its service in the Philippines, a vibrant market with over 30 million viewers who regularly watch videos online*. We are confident that our Philippine launch will replicate the growth and success we have experienced in the region.”

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