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Xaxis hires Indonesia director

Yunnita AvredaXaxis, GroupM’s programmatic buying arm, has appointed a director for Indonesia, bringing in Yunnita Avreda from Big Mobile where she was country manager.

Avreda’s hire concludes a search that began in February this year.

The former FBNC TV Vietnam and Fremantle executive will take charge of an office of 10 people that launched three years ago.

Xaxis Indonesia has also hired Dian Jaya as head of client development and the addition of Tejender Singh to the operations team.

Arshan Saha, VP South and Southeast Asia for Xaxis APAC, to whom Avreda will report, commented: “Indonesia represents a tremendous opportunity. To that end, we have been working exceptionally hard to make sure we have all the right ingredients to lead in market.”

“The addition of Avreda is a big piece of that puzzle, as are Dian and Tejender. They join a team already making strides growing the business and setting Xaxis up for even more success as the market continues to expand.”

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