AR specialist joins forces with BBC Worldwide

Artificial intelligence and augmented reality tech specialist Blippar has teamed up with the BBC to create an interactive experience for viewers.

The announcement:

December 20 2016, Singapore Blippar, a technology company building a visual discovery browser through artificial intelligence and augmented reality, and  BBC Worldwide today announced their partnership to promote BBC’s latest ratings busting landmark natural history television series Planet Earth II – through a multimedia interactive experience.

Shot in UHD, Planet Earth II, presented by Sir David Attenborough, uses the latest camera stabilisation, remote recording and aerial drone technology to take audiences closer to nature and allows them to experience the wilderness as if they were there.

In the UK, the opening episode of Planet Earth II was the most watched natural history programme in the UK for more than 15 years; and in Singapore, and in Singapore, where it premiered on BBC Earth on 14 November, Planet Earth II led all factual programmes in its timeslot.  BBC Earth also ranked number one in the factual channel set on the same day.*

The Blippar and BBC Worldwide partnership lets users experience life in all its wonder via the Blippar mobile app. Through an augmented reality experience, a total of 19 common objects (such as shoes, apples, roses, eyeglasses, and more) can be ‘blipped’ (scanned with the Blippar app) with unique content specific to this campaign. Once blipped, users unlock a short AR experience that leads them to Planet Earth II section within the app. This section delivers entertaining and educational facts about the animal’s diet, habitat and reveals the connection between the blipped object and the selected animals. The user can also see short videos from the landmark series Planet Earth II.    

The collaboration allows audiences to experience authentic storytelling. “We’re very excited to be partnering with BBC Worldwide to bring the wildlife closer to everyone.” says Ambarish Mitra, co-founder & CEO at Blippar “AR fuses the digital world with the physical world around us and is an unparalleled tool for storytelling. This campaign is a perfect example as it extends the experience beyond the documentary by gamifying it and bringing the wildlife to people wherever they are.”

“When Planet Earth came out a decade ago, it transformed how viewers saw their planet. It was the first natural history series to be filmed in high definition, and it captivated a global audience of over half a billion people by giving them an unprecedented view of life on Planet Earth. The new Planet Earth II promises to give viewers the most immersive wildlife documentary experience to date. With Blippar’s unique visual discovery browser, fans will be able to engage and learn more about some of the Earth’s most iconic habitats featured in Planet Earth II in a unique way” said Julia Nocciolino, VP Brands, Asia, BBC Worldwide.

In Asia, Planet Earth II airs on BBC Earth channel which is available in Singapore, Malaysia, Indonesia, Thailand, Hong Kong, Taiwan, South Korea and Vietnam.

The Blippar experience is available in Singapore, Malaysia, Indonesia and Hong Kong in English, in Thailand in Thai and in Taiwan in Traditional Chinese. The Blippar app is available for free on Google Play and App stores.

Source: BBC Worldwide press release


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