Dentsu Singapore lands creative brief for Sentosa Development Corporation

sentosaDentsu Singapore has been named Sentosa Development Corporation’s creative agency of record.

The win sees Dentsu tasked with driving strategic branding and tactical marketing communications for the popular island resort.

The agency will provide strategic counselling and planning services, as well as oversee the conceptualisation, development and implementation of integrated branding and marketing activities for Sentosa.

Tay Cheng Cheng, branding and communications director at Sentosa Development Corporation, said: “Dentsu Singapore demonstrated a strong understanding of our business and proposed creative and integrated solutions that will help advance the appeal of Sentosa as a leisure destination with many fun experiences. Being able to work with a single creative agency partner with a strong Asia footprint provides the potential for us to explore differentiated, 360-degree approaches, and we are excited by the journey ahead.”

Rosalynn Tay, CEO of Dentsu Singapore and Dentsu Aegis Network Singapore, added: “The newly-consolidated role for the agency is a testament to Sentosa Development Corporation’s confidence in our capabilities and the ingenuity, creativity and hard work the team has put in. This is the beginning of an exciting new chapter for everyone at Dentsu Singapore and we look forward to creating innovative work together.”


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