Electric Lime Productions expands into Asia with opening of Singapore office

Boutique production company Electric Lime Productions is to expand into Singapore with the opening of its first physical office.

The company, which has been operating from hot desks in Dubai, Singapore and London, will launch its new operation in January as it seeks to capitalise on Singapore’s strategic position in Asia.

Founded by brothers Michael Ahmadzadeh and Pabz Alexander, the production house has worked with agencies such as MullenLowe, JWT, DDB, Ogilvy & Mather and Leo Burnett on brands including Lenovo, Bacardi, Nikon, Porsche and Lipton.

“Our business grew dramatically over the past six months and we felt it was time to have a physical office rather than working from creative hub desks,” said Ahmadzadeh, the company’s managing partner. “Now the team have a great space they can work out of to call their own. The growth has been organic, so no investors or borrowing money and both the managing partners do not take a salary, only dividends.”

As part of its expansion the production house is looking to hire Singapore-based producers and to grow its roster of directors, DOPs and crew.

“We find the Asian market very similar to Dubai – fast growing, diverse and very business friendly,” added Ahmadzadeh. “Both markets have a lot of opportunities and we feel its strategic location gives us great access to the whole Asia-Pacific market. We plan to contribute creatively to the industry here, bringing a fresh new artistic approach to film through our diverse range of young and up-and-coming crew.”

At present the company has around 20 directors on its roster, including Pabz Alexander, Tom Welsh and brothers James and Charles Stapleton (known as R&J). It has six full-time staff.

“We are constantly searching for new stories and new concepts to work on, both in the Middle East and in Asia,” said Ahmadzadeh. “Now, with our physical office, we feel we are better equipped to take on more projects. Our goal is simple – we are determined to make each project a piece of art, executing it in a cinematic style, and being truthful to the subject.”


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