Independent news site The Middle Ground vows to press on despite fundraising shortfall

The Middle GroundIndependent Singapore news website The Middle Ground has fallen well short of its goal to raise $15,000 a month in order to ensure operations continue in 2017.

But the publisher has vowed to press on and remained hopeful that donations would increase.

The Middle Ground, co-founded by former Straits Times journalist Bertha Henson and Right Hook Communications executive Daniel Yap in June 2015 after their previous website The Breakfast Network shut down, launched a campaign in November to generate $15,000 a month.

But so far, only S$1780 (S$2500) has been pledged from 150 supporters.

Publisher Daniel Yap said TMG would “persevere”.

“The amount does fall short of our hoped-for goal of $15,000 a month but we are encouraged nonetheless that there are people out there who share in our mission of high quality, independent journalism and we hope by persevering in the space others will come around to the idea of supporting or paying to consume quality news, whether it is TMG or another news outlet,” he told Mumbrella.

“We are still keeping our campaign going so we expect some growth in the months to come.”

When TMG launched its fundraising push, Yap said it hoped to show there is “demand for balanced, independent, high quality news and views in Singapore”.

“It’s something society needs and yet it has always been a struggle to find a sustainable model for it,” he said.

Singapore has long been a market where media outlets producing independent coverage of local news have struggled to flourish.


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