McDonald’s shares the love by revisiting story of homeless boy in Manila

mcdphilippinesMcDonald’s has revisited the story of a homeless boy photographed doing his homework by the light of one of its restaurants in the Philippines more than a year ago.

The fast food giant and its agency Leo Burnett Manila has brought together nine-year-old Daniel Cabrera and Joyce Torrefranca, the medical technology student who took the photo, for a Christmas film called ‘The boy who loves to study’.

Shot in collaboration with Filmex Production, it tells the story – via his mother – of Cabrera’s determination to finish school and how Torrefranca came to take the picture.

When posted online by Torrefranca, the original photograph of Cabrera studying went viral, leading to financial aid and other donations pouring in from all over the world poured.


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