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Mirum Hong Kong turns to fashion designer Vivienne Tam in campaign for Ferrero Rocher

Fashion designer Vivienne Tam has teamed up with Ferrero Rocher to tailor-make a one-off dress in a campaign orchestrated by Mirum Hong Kong.

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“Good collaborations are hard to come by, but can have such positive effects on a brand,” Mirum creative director, Ibraheem Youssef, said. “Fashion was a natural pairing for Ferrero given the brand’s heritage, and Vivienne Tam with her bold, iconic style made for a perfect partner.”

The brief aimed to “bring to life the spirit of Ferrero Rocher”.

Lutricia Kwok, senior brand manager for Ferrero HK, Taiwan and Japan, added: “Ferrero Rocher is about craftsmanship and details. This collaboration not only demonstrates our spirit but also brings our consumers a tasty-fashion journey.”

 

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