FYI

RadiumOne unveils new marketing tool

Marketing tech firm RadiumOne has launched a new system to help marketers connect paid, earned, shared and owned media channels.

The announcement:

SINGAPORE – December 8, 2016 – Leading marketing technology company, RadiumOne, today unveiled a new partner ecosystem designed to streamline how marketers deploy digital campaigns. Working in consultation with clients, RadiumOne have selected and integrated with over 70 leading marketing tool and technology providers across data-driven mobile, video, cross device and native advertising.

The new ecosystem has been designed from the ground up to offer marketers a rationalised dashboard that enhances connectivity across brands’ paid, earned, shared and owned media channels.

“Data-driven marketers have shared with us their desire to reduce the number of vendors and touch-points required to deliver on their digital marketing activities,” said Charlie Baillie, Regional Director of RadiumOne Southeast Asia. “Our ecosystem of integrated and tested marketing and advertising technology partners makes it easy and effective for our customers to capture, visualise and leverage data in campaigns across all channels and devices.”

The new partner ecosystem complements RadiumOne’s existing Consumer-Powered MarketingTM offering, as the company looks to help simplify digital marketing operations for marketers faced with a broad range of marketing and advertising technology suppliers. The goal in building the ecosystem is to improve campaign insights and performance and ultimately to make customer data more actionable.

RadiumOne has added partner tools and technologies to its proprietary analytics suite to help fully understand the consumer journey across brands paid, earned, shared and owned assets, predict behaviour, and act on insights to optimise paid media investment.

“We’re excited to have RadiumOne as an integrated analytics partner, which allows us to pass in-app data directly from a joint client’s app to RadiumOne for use in mobile marketing campaigns,” said David Spitz, CMO of mParticle.

“We work closely with RadiumOne to provide deep insights and actionable metrics that help their clients better plan and evaluate their campaigns,” said Tiffini Hiss, Vice President at comScore. “Some of these insights and metrics include brand-safe and viewable impressions delivered to the right audience. We applaud companies like RadiumOne that are making granular, accurate data available in a single tool to help advertisers achieve their brand goals.”

The RadiumOne partner ecosystem covers two fundamental aspects of Consumer-Powered Marketing TM: ‘Identify’ – capturing and understanding consumer digital behaviours. And ‘Activate’ – using data-driven insights to drive effective marketing campaigns at scale.

Source: RadiumOne press release

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