FYI

SPH Magazines revamps Singapore Airlines website

SPH Magazines has revamped Singapore Airlines’ travel website, www.silverkris.com.

The announcement:

Singapore, 15 December 2016: SPH Magazines Pte Ltd (SPH Magazines) today announced the launch of its revamped website www.silverkris.com for Singapore Airlines Limited (Singapore Airlines).

“The travel website, themed “Your Singapore Airlines Travel Guide”, is a useful resource not just for Singapore Airlines passengers, but also avid travellers the world over who are in search of richer and more engaging travel experiences.

“Developed and produced by SPH Magazines on behalf of Singapore Airlines, the revamped website is updated daily with fresh international travel lifestyle content. It also features news on Singapore Airlines’ routes, product launches as well as profile interviews of its cabin crew, including the famed iconic Singapore Girl.

“The collaborative effort by SPH Magazines and the Airline’s Marketing Communications department builds upon SilverKris’ rich travel lifestyle content, marrying it with direct access to Singapore Airlines’ products and services to impart an insider, inspirational perspective to the whole spectrum of the travel experience from trip planning tips all the way to helpful destination content.

“With improved UX features, and a clean, contemporary interface, the website has been completely redesigned to be more visual, with new elements such as photo galleries and photo essays. Additionally, the revamped website allows users to plan their trips according to geographical destination or by interest genre. There are trip ideas for adventurers, couples and families, or even those in search of culture and beach destinations.

“A brand new inclusion is “Your SIA”, which essentially contains pertinent information on Singapore Airlines’ cabin crew, inflight services, events and fleet facts among others. A live instagram feed from Singapore Airlines’ social media channels keeps users updated on posts from aviation buffs and Singapore Airlines fans.

The website continues to engage readers with User Generated Content in the form of a community of SilverKris Explorers, who can share their travel photos and stories instantly, follow fellow Explorers and be selected to have their photos published in the print edition.

“The revamped website, together with SilverKris’ print edition and an app, provides travellers around the world with multiple access points to top quality travel content and insider recommendations.

Mr Geoff Tan, Managing Director of SPH Magazines’ Luxury and Custom division, said: “The revamped website represents our continuing commitment to and collaboration with Singapore Airlines. We have a dedicated team behind the trio of products who are committed to making sure we put out the best content befitting a premium brand like Singapore Airlines.”

Source: SPH Magazines

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing