FYI

The Sphere Agency wins Parrot in Japan

Australia-based agency The Sphere Agency has won a creative assignment for drone maker Parrot in Japan and Australia.

The announcement:

The Sphere Agency has been appointed as the media agency for Parrot, a French company specialising in drones and other wireless products.

Sphere won the media duties for Australia and Japan after working on a very successful ‘It’s flying season’ campaign for the brand earlier this year, initially winning the project in a pitch against Parrot’s incumbent international media agency. The “It’s flying season” campaign saw Parrot’s market share increase by double digits in Australia.

Speaking about the appointment, Emeric Langelier, Parrot Marketing Manager for Japan, Australia and South East Asia, said: “We had great results working with Sphere on our first project together and are looking forward to building a very successful relationship with them moving forward.”

Michael Abdel, Founder and Executive Creative Director of The Sphere Agency, said: “Parrot are wonderfully collaborative to work with and make incredible products, which always makes our job much easier and more enjoyable.”

Sphere is a creative, media and digital agency that builds engaging content platforms that deliver exceptional ROI.

Parrot is a French wireless products manufacturer company that produces a broad range of high-quality consumer drones, from Superdrones to MiniDrones.

Source: press release

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