Airbnb searches for ‘critical marketing role’ of media planning and buying director

airbnbAccommodation disruptor Airbnb is recruiting for a chief media officer in a role that has been described by its marketing boss as a “critical 21st century marketing role”.

Jonathan Mildenhall was reported by the Drum as being on the hunt for a global director of connections and media planning and buying who would form part of his leadership team.

The need for internal media specialists has been brought sharply into focus over the past 12 months following revelations that Dentsu had overcharged more than 100 clients while Facebook has also over-reported metrics to brands.

Mildenhall, quoted in the report, said if any relationship “is not based on transparency and trust and integrity then it really does take a setback”.

Referring to the issue of 2016, he said: “What it just reminds me of is that absolute need for clients to ensure that they don’t abdicate any area of marketing to any outside organisation.”

On  the issue of whether the media officer would sit on his team, Mildenhall said: “The great thing about my leadership team is they all work alongside me. You see, one of the other priorities for our marketing org is the need to build a really compelling brand in the most efficient and effective way possible.

“I don’t see the need to split the brand function from the efficient and effective intent. Rolling both up under a leader – and this is a recommendation that I’d make for all marketing organisations – but making sure that the effective and efficient is balanced with the creative and cultural significance, I think that’s the trick to building a 21st century marketing organisation.”




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