Arshan Saha succeeds Michel de Rijk as APAC president for digital media platform Xaxis

arshan-sahaArshan Saha has been named president for the Asia Pacific region at WPP’s global digital media platform Xaxis.

Previously vice president for South and Southeast Asia, Saha succeeds Michel de Rijk, who became APAC president of GroupM’s [m]Platform when it launched in the region late last year.

As one of the founding members of Xaxis APAC, Saha helped established offices in Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam and India.

“Arshan has played an integral role in establishing Xaxis as the programmatic advertising platform of choice in Asia Pacific,” said Nicolas Bidon, global president of Xaxis. “He has done an incredible job of expanding Xaxis’ programmatic footprint and building the region’s business with great management skills, passion for our clients’ success and knowledge of the industry. I look forward to his continued leadership as APAC president.”

Xaxis first launched its Asia Pacific headquarters in Singapore in 2012 and provides advertisers with audience targeting capabilities across the region’s largest markets.

“The tremendous success and growth of Xaxis has culminated in the creation of [m]PLATFORM which we are looking forward to roll out across APAC,” added De Rijk. “Arshan has played a significant role in this success with his ability to understand and navigate clients and publishers in the region. I cannot think of a better candidate to take Xaxis APAC to the next level.”


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