Case study: how Bespoke educated marketers on the power of ads on music streaming services
Radio listening figures are cracking up as streaming services top the charts. Yet many marketers still don't even consider moving away from traditional FM broadcasts. Mumbrella hosted three breakfast events in Sydney, Melbourne and Brisbane for Spotify and Pandora to tackle the problem head-on.
Spotify and Pandora wanted to raise awareness of the inventory they can offer to marketers. Despite the huge popularity of streaming services, they were often not at the forefront at marketers’ minds and wanted to encourage CMOs to have an audio strategy as opposed to a radio strategy.
What we did
In November 2016, Mumbrella organised three live breakfasts in Melbourne, Sydney and Brisbane.
The Unrivalled events helped the two companies come together to provide education on the streaming ecosystem. Mumbrella helped them put together the program for the event to be educational, informative and on-message.
It featured a keynote presentation from futurist Ross Dawson, a pre-recorded video interview with artist and manager Urthboy, case study videos, and a panel discussion with clients from Holden and News Corp and IAB CEO Vijay Solanki.
Mumbrella sourced venues, invited guests, handled registration and emceed the panel discussion.
How it performed
More than 500 marketers and media agency executives attended the Australian events, while the written article summarising the key points attracted 2,500 page views on Mumbrella Australia. It was also shared 68 times on Facebook and 301 times on LinkedIn.
Feedback
Rachael Townsley, sales marketing manager at Pandora ANZ, said:
“It was a pleasure working with the Mumbrella team on Unrivalled. Mumbrella’s scale, reputation and professionalism made them a top choice to run the event series and this was demonstrated throughout the project.
“The team were collaborative and ensured that from planning to execution the event process ran seamlessly. It was great to tap into Mumbrella’s expertise to engage the right audience and speakers for the event, and understand learnings from past events that helped to shape our structure.
“I wouldn’t hesitate to recommend them as a partner.”
Want to find out more?
Vist Bespoke’s homepage at mumbrella.asia/bespoke. If you’re interested in working with us, just send an email to adam@mumbrella.com.au and we’ll get back to you to arrange a meeting. To see our different packages, click here.
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