Each piece of Bespoke content is completely unique, and prices vary on both the scale of work involved and also the content’s prominence on the site. Below, however, is a guide to our packages.
Package 1: Written
Our longer written features vary in size and style, but all are perfect for helping to create a narrative around a topic. They do this by being credible pieces of editorial in their own right that show, as well as tell, what makes you unique. They often do this by creating a feature around the topic your product or service addresses.
Bespoke content can include:
A long-form feature, up to 2,500 words, that will investigate a topic in detail and interview multiple people.
Distribution: Three days with a prominent position on the homepage, then to remain on the homepage for a week; three appearances in the Mumbrella newsletter; appearances on Facebook, Twitter and LinkedIn with a boost on Facebook, too. See our collaboration with SpotX.
A shorter feature, of around 1000 words, that goes into more depth on a topic than a simple news story could.
Distribution: One day with a prominent position at the top of the homepage; then to remain on the homepage for a week; two appearances on the Mumbrella newsletter; Facebook boost. See our feature that spoke to the winners of the AMMAs.
A series of mini news stories, between 50-100 words, that will appear in the Mumbrella newsletter, the main driver of traffic to Mumbrella. These link to a short feature.
Distribution: Five appearances in our newsletter; content to remain on the homepage for a week. See our work for Millennial 20/20.
A write-up of your event or presentation, that will be around 1000 words long that will run within two weeks of the event.
Distribution: Two appearances on our newsletter; content to remain on the homepage for a week. See our write up of a Williams Lea Tag breakfast event.
Amplification
If you have a large number of pieces, we can put them in their own content hub that will sit on the Mumbrella homepage.
Package 2: Podcast
We can create a podcast on any topic you’d like. A collaboration between yourselves and Mumbrella, it could take the form of a feature captured on audio and edited together; a magazine-style show; a panel discussion at an event; or even a Q&A-style interview.
We have our own equipment and will record these in our sound-proofed studio at Mumbrella House. We’ll be sure to brief all our speakers beforehand and will record more audio than we need – meaning we can edit the recording to meet your requirements. All podcasts will be embedded inside an online article that summarises what was discussed in the podcast – meaning they can be promoted on our newsletter, sit on our homepage and be shared via our social media channels.
Distribution: Three days with a prominent position on the homepage, then to remain on the homepage for a week; three appearances in the Mumbrella newsletter; appearances on Facebook, Twitter and LinkedIn with a boost on Facebook, too.
Package 3: Video
We can create video around any topic you’d like. A collaboration between yourselves and Mumbrella, the footage could take the form of a filmed feature edited together; a magazine-style show; a panel discussion at an event; or even a Q&A-style interview.
We’ll handle every aspect of this, from arranging the filming equipment, using our contacts to arrange interviewees and editing the piece to meet your requirements. Like our written pieces and podcasts, they will likely focus around a topic you want to be associated with.
All videos will be embedded inside an online article that summarises what was discussed – meaning they can be promoted in our newsletter, sit on our homepage and be shared via our social media channels to gain maximum reach.
Distribution: Three days with a prominent position on the homepage, then to remain on the homepage for a week; three appearances in the Mumbrella newsletter; appearances on Facebook, Twitter and LinkedIn with boost on Facebook, too.
Package 4: Events
Mumbrella currently organises more than 20 events each year, including the award-winning Mumbrella360. We can arrange for you to have a Bespoke event ranging from a breakfast, evening event, half or full day, roadshow, roundtable or intimate dinner.
We’re a one-stop shop that can sort every aspect of this: from using our contacts to invite guests and speakers to organising a venue and publicising it through Mumbrella. You can have as much, or as little, input as you would like.
Plus, events can be turned into written features, podcast or video that will sit on the site forever – meaning you can amplify its effect far beyond those that sit in the room. Prices vary based on the size and scale of the event, so email adam@mumbrella.com.au if you would like to find out more.
See our series of events with Spotify and Pandora in Sydney, Melbourne and Brisbane.
Package 5: Whitepapers, roundtables and audience data
Mumbrella can create or host whitepapers that have the potential to be downloaded after users complete a registration form. We can then send this information to you – giving you extremely valuable data and leads.
Mumbrella’s roundtable events are intimate gatherings at high-end venues that give partners the chance for deeper engagement, and to create thought-leadership in the shape of white papers crafted by an experienced journalist.
Distribution: Three days with a prominent position on the homepage, then to remain on the homepage for a week; five appearances in the Mumbrella newsletter; appearances on Facebook, Twitter and LinkedIn with boost on Facebook, too.
“Paid For” vs “Supported By”
All of our content falls into two categories, depending on how much editorial control you would like.
Supported by
Content produced by Mumbrella that is funded by a company or organisation. However, while the sponsor may suggest topics to cover, they cannot request changes and Mumbrella retains full editorial independence. The sponsor’s logo will appear around the piece, and it will be clearly marked as supported by.
This is ideal for companies or organisations that want to raise awareness of a topic or issue.
Paid for
Content created by Mumbrella that is funded by a company or organisation. While the piece may be written by Mumbrella, the sponsor will have the final say on a piece, and an agreed number of changes. The sponsor’s logo will appear around the piece, and it will be clearly marked at ‘Paid for by’.
The vast majority of our written pieces take this approach.
Want to find out more?
Vist Bespoke’s homepage at mumbrella.asia/bespoke. If you’re interested in working with us, just send an email to adam@mumbrella.com.au and we’ll get back to you to arrange a meeting.
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