DigitasLBi names new APAC head of media as agency puts focus on programmatic growth

Sam Ko, left, and Charlie Newbury

Sam Ko, left, and Charlie Newbury

Publicis Sapient digital agency DigitasLBi has named WPP’s Charlie Newbury as head of media for APAC, with Sam Ko joining as head of media for Hong Kong.

Newbury joins from WPP-owned Red Fuse Communications where he led its media for the region. He replaces Mark Newton who has left DigitasLBi after three and half years.

Part of Newbury’s role will see greater focus placed on programmatic media.

While at Red Fuse he built a programmatic trade desk in a move to improve the delivery of online video.

“It’s great to be part of the team, and I look forward to the challenge of expanding our media operation, including the scaling of our programmatic services across APAC,” Newbury said.

Prior to Red Fuse, Newbury led the Emirates Airlines business at Starcom in Dubai and held senior positions at News International, UM and MediaCom in London.

Ko joins from Mindshare where he was director of digital investment at Mindshare NYC where he managed all client digital channel and technology investment.

He also had spells at MediaVest, UM, OMD and Zenith across the US.

DigitasLBi APAC chief executive Annette Male paid tribute to the outgoing Newton.

Mark Newton

Mark Newton

“We are extremely grateful to Mark for all the work he has done to establish our media capabilities within the region,” she said. “Charlie and Sam will have a great springboard from which to further expand our media offering in Hong Kong and across APAC.

“Our clients are increasingly looking for media agency partners with strong expertise in programmatic and we are confident that having Charlie onboard will put their brands into the best hands.“

Chief media officer, international, Paul Dalton, added: “Our media offering has grown at a rapid pace in APAC. Having experts like Charlie and Sam on the team ensures we are even better equipped to help our clients develop media solutions which drive commercial advantage, now and in the future.”


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