Grey adds to senior ranks with creation of Asia Pacific chief strategy role

Måns Tesch

Måns Tesch

Grey Group Singapore has added to the appointment of chief strategy officer Neil Cotton by creating a new Asia Pacific-wide strategy role which has been filled by former Scandinavian planner Måns Tesch.

Tesch will take the role of chief strategy officer for Grey Group Asia Pacific, a new role, reporting to Grey Group AMEA chairman and chief executive Nirvik Singh.

He joins from Crispin Porter + Bogusky in Stockholm, where he was chief strategy officer for Scandinavia.

The hire follows the appointment of Cotton who joined Grey as global strategy director for GSK and chief strategy officer for Grey Singapore.

The agency also formally announced the appointment of Marthinus Strydom, a former BBH Asia Pacific creative director, to the role of global creative directcor for GSK.

According to his LinkedIn profile, Strydom started at the agency in August.


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