Industry mourns passing of ‘warm and cheerful’ DDB Singapore creative Kaushik Iyer

Kaushik Iyer

Kaushik Iyer

The advertising industry is mourning the passing of the creative group head of DDB Singapore, Kaushik Iyer, who died on Monday.

DDB Asia chief executive David Tang led the tributes to Kaushik, who joined the agency in April 2014, describing him as “warm and cheerful”.

“We are all very saddened about losing Kaushik,” Tang said in a statement. “All of us who know Kaushik know just how warm, likeable and cheerful he was. All his peers value and admire him for his diligence, craft and cheerfulness every day.

“He was just back from a holiday break with his family in India, having just been promoted in DDB. We grieve and mourn deeply in losing him.”

Kaushik began his career at JWT Mumbai where he spent almost two years as junior copywriter. He moved to Taproot India in January 2010 before joining JWT Singapore in February 2012 where he worked on the Singapore Tourism Board, Changi Airport, HSBC, Pizza Hut, Nikon and Friso accounts.

He was also part of the team that worked on Lead India and Teach India, both Grand Prix winners at Cannes.


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