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Digital publisher Mashable extends Asian reach with launch of Chinese language site

Mashable is to extend its reach across Asia with the launch of a Chinese language site.

mashable

The digital publisher will partner with Tencent to translate content into Chinese.

Content will also be featured across Tencent’s online plaforms, QQ and WeChat.

mash

Adam Ostrow

Mashable chief strategy officer, Adam Ostrow, said, “As technology and entertainment’s influence continues to grow around the globe, establishing a presence in China is a natural next step in our international expansion.

“In Tencent we have a partner with massive scale and experience in making content from global media brands accessible to the Chinese market.”

The expansion into China comes 18 months after the launch of Mashable Asia.

Caitlyn Chen, vice president at Tencent, said foreign content with a unique voice was in demand from customers: “We are always looking to provide our users with new, rich and valuable content.

“By partnering with Mashable we achieve just that. With their unique voice and ample content selection, we will be able to bring a brand new offering to our users that we know they’ll love.”

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