MEC India lands media duties for south India’s The Hindu Group

rajendra-j-prasad-general-manager-mecMEC India has been handed the media duties for The Hindu Group.

The account will be handled by MEC’s Chennai branch and covers all of the group’s publications, including its flagship English-language newspaper, The Hindu, which was first published in 1878.

“MEC’s integrated approach combined with their understanding of consumers and how they engage with our brands make them the perfect partner to handle our mandate,” said Sathya Sriram, AVP, marketing and strategy at The Hindu Group. “These are important and exciting times for The Hindu Group.”

Rajendra J Prasad, general manager at MEC, added: “The Hindu is a prestigious brand with an inspiring legacy. We are eager to combine our talent and range of services to deliver standout brand work and outstanding business results.”

The group’s other daily newspapers, magazines and online portals include The Hindu Business Line, Sportstar and Young World.


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