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Mumbrella reveals Eleanor Dickinson as new editor

eleanor-photo-3-croppedMumbrella Asia has appointed Eleanor Dickinson as the new editor of its expanding Singapore-based operation. 

Dickinson, previously a journalist with respected advertising industry title Campaign Middle East will take the helm next month, succeeding Robin Hicks who departed in December to pursue his ambition to become an environmental journalist.

Dickinson joins ahead of the third annual Mumbrella Asia Awards, which take place on February 23 at the Intercontinental Hotel in Singapore.

Before working on Campaign Middle East in Dubai – where she interviewed many high-profile names including WPP chief executive Martin Sorrell – Dickinson worked on the Cambridge News in the United Kingdom.

Following her appointment, Dickinson said: “Asia is one of the most exciting markets in the world in terms of ad spend growth and creativity. I’m looking forward to getting to know the regional nuances and meeting the key players.

“In terms of editorial strategy, Mumbrella Asia will continue to be that critical friend to the media and marketing industries. We will go on breaking the big news stories, and we also want to provide a vital resource for industry professionals in order to help them in their careers.”

Dickinson previously worked alongside Mumbrella Asia publisher Dean Carroll, during his time as group editor on Campaign Middle East, before he joined Mumbrella in October last year.

Mumbrella’s expansion, which will see further roles advertised soon, coincides with the team preparing to move into the Working Capitol building in Singapore.

“Eleanor is a fantastic journalist,” Carroll said. “Not only does she go after the scoops with great gusto, she is also highly personable and will no doubt build a great network of contracts across Asia in a very short period of time. I am very excited that she has joined our growing team.”

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