RFI Studios drives off with two-year digital brief for Porsche Carrera Cup Asia
Ruder Finn Asia’s RFI Studios has won the digital brief for the Porsche Carrera Cup Asia.
The digital arm of integrated communications consultancy Ruder Finn Asia, RFI Studios China will be responsible for all digital campaigns and social media promotions across the region. The unit has also been tasked with designing and maintaining the event’s entire web presence.
Ruder Finn Asia was already the corporate communications agency-of-record for Porsche China before RFI Studios won the two-year retainer deal.
“This is a privilege and an exciting win for us,” said Alan Ma, head of RFI Studios China. “It is also an endorsement of our experience and expertise in the motor sports sector, which we have been serving for several years. I look forward to being part of the team working behind the Porsche Carrera Cup Asia and rolling out some of the innovative digital offerings we have developed to fit their needs.”
The Porsche Carrera Cup Asia is a one-make sports car racing series featuring the 911 GT3 Cup model. This year will be the 15th season for the series.
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