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WPP’s Possible APAC announces strategic partnership with Tealium

paulsoonDigital creative agency Possible APAC has partnered with Tealium to create more meaningful and relevant customer experiences.

The strategic partnership with Tealium, a leader in universal customer data solutions and enterprise tag management, will see the two organisations unite to assist global businesses in unlocking the power of customer data.

“Many brands and government bodies today have a plan to execute their digital transformation strategy but truly, the real opportunity here with technology is the data transformation story,” said Paul Soon, CEO of Possible APAC. “Brands we work with understand the importance of being able to treat their customers as a single profile across their many touchpoints, and to do so in real time. Tealium’s Universal Data Hub Solutions, with their ability to stitch together offline, online, and application-specific data, will allow Possible to deliver highly-targeted and responsive campaigns across Asia Pacific.”

Andy Clark, general manager for Asia Pacific at Tealium, said the partnership would allow the company to “help deliver the power of real-time insight and action to Possible’s broad scope of customers”.

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