Ben & Jerry’s targets young adults embarking on life’s challenges in new campaign
Ben & Jerry’s ice cream has positioned itself as the antidote to all life’s hassles in a new campaign.
The marketing push for Unilever Singapore – We Make it All Better – is targeted at younger consumers who are starting to take on adult responsibilities.
“We hope to serve up more positivity to young adults and encourage them to learn to unwind and smile, even when faced with making challenging decisions,” said Unilever marketing manager foods and refreshment Ellen Yap.
The campaign has launched in Singapore and will roll out across digital and social channels over the next two months.
Steve Jones is regular contributor to Mumbrella in Australia and Asia having held the title of chief reporter for several years. He is a journalist with more than 30 years experience and has worked for a number of consumer and trade titles in the UK and Australia
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