DigitasLBi promotes Oliver Spalding to CRM role amid demand for personalised data services


Oliver Spalding

Publicis Sapient digital agency DigitasLBi has promoted head of strategy for Southeast Asia, Oliver Spalding, to the new role of head of CRM for APAC as demand grows for personalised data services in the region.

Spalding joined the agency in 2012 to run the customer strategy function in the UK, before relocating to Singapore where he worked with clients including Disney, Unilever and Cathay Pacific.

He will have responsibility for building DigitasLBi’s CRM capability in a role that will span strategy, programme design, marketing operations and technology solutions.

Spalding will report to APAC chief executive Annette Male.

Male said: “This (appointment) comes at a crucial time where regional clients are investing heavily in consumer-centric technologies and seeking more creative solutions to help realise that investment.”

Spalding said: “I am excited to take on my new challenge and build out a more rounded offering for our clients.

“They are looking across an eco-system of data and media solutions, so by adding CRM to our offering in the region I feel confident we can set-out a complete story across all digital marcom’s channels.”


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