Doherty appointed to newly-created role of APAC chief creative officer at Isobar

Isobar logoTim Doherty has taken on the newly-created role of APAC chief creative officer at Isobar.

The promotion is with immediate effect and will see Doherty continue to be based in Shanghai, reporting to Jane Lin-Baden, the agency’s APAC chief executive.

He will focus on enhancing the creative output of the 12 Isobar offices across Asia Pacific, further strengthening and integrating the creative teams with other key­­ disciplines such as strategy, technology, innovation, UX and consulting.

“Tim is an extremely passionate creative with a deep understanding of Asian culture, and that creativity is informed by his knowledge of local nuances and business needs, and enabled by technology,” said Lin-Baden. “In the nine years he has been at the agency, Tim has overseen some of our most successful and award-winning creative work. He will work closely with me to demonstrate how insights-informed creativity and technology can bring about results-driven outcomes for our clients.”

Doherty first joined Isobar China as a creative director in 2008. He is also chair of Isobar’s Global Creative Excellence Council, which aims to uncover great creative talent, work and ideas, and share best practices with the whole network.


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