Hakuhodo acquires Singapore-based activation agency Integrated Communications Group

kong-man-hawJapan’s second largest advertising company, Hakuhodo, has acquired Singapore-based activation agency Integrated Communications Group.

The 100 per cent buy-out by Hakuhodo is part of the company’s plans to strengthen its specialist marketing service platforms as it seeks to be counted among the world’s top marketing companies.

The acquisition of Integrated Communications Group (ICG) will “significantly enhance” Hakuhodo’s responsiveness and proposal platforms within the activation business domain across Asia Pacific, said the company in a statement.

Man Haw Kong, ICG’s chief executive and chief financial officer, said: “We are extremely delighted to be joining the Hakuhodo Group. We are confident that we can derive a lot of strategic value from the partnership by leveraging on our complementary strengths. We are looking forward to a very successful partnership, and to propel our business significantly in the coming few years with their support.”

ICG has operations in 12 Asia Pacific countries, including China, Malaysia, Korea, Indonesia, Thailand and the Philippines.


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