Iris Singapore launches experiential activation directed entirely by light

Iris Singapore has launched what it describes as the world’s first theatrical play directed by light.

A spin on Shakespeare’s Romeo and Juliet and created especially for Valentine’s Day, the experiential activation is directed entirely by the audience using Philips Hue lighting technology.

The play aims to demonstrate the power of connected lighting to create different moods.

The collaboration between Iris Singapore, director Jasmin Tarasin, a cast of improv actors and the audience utilised the brand’s colour-changing light bulbs, with audiences given the ability to change the lighting to reflect either romance, drama or thrills. The actors then react in real-time according to the mood the lighting created. 

“It was a real challenge to pull off a live theatrical play directed by light,” said Ed Cheong, executive creative director at Iris Singapore. “Credit goes to Jasmin and her ambitious team of improv actors and set designers.”



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