Jaguar Land Rover calls global media review

Jaguar Land Rover has announced a global review of its media agency after it was caught in a storm over inadvertently funding extremist websites through online advertising.

Incumbent agency, Mindshare – part of WPP’s holding company Group M – will be reviewed over the next six months as the brand assesses its media strategy, planning and buying services.

The British brand recently pulled its digital advertising in the UK amid fears the brands’ ads were appearing on inappropriate and extremist media, automotive group.

Andrew Marsh, corporate affairs manager at Jaguar Land Rover, said in a statement: “This review is in accordance with Jaguar Land Rover’s usual sourcing best practice and reflects the company’s commitment to conduct business in an open and fair way.

“Jaguar Land Rover considers its suppliers to be integral to business success. Our supplier relationships help us to develop products that surprise and delight our customers and deliver our brand visions.”

The global review comes just days after the company pulled its digital advertising in the UK after an investigation had revealed its ads could be indirectly funding Islamic extremists, among other groups.

Adverts appearing on YouTube were placed next to pro-ISIS videos which had been viewed more than 115,000 times, according to The Drum. The ads have since been pulled. Group M declined to comment on the review.


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