FYI

Mediacorp opens applications from start-ups for third round of seed funding

Mediacorp is inviting a third batch of applications for its incubator programme, Mediapreneur, which provides seed funding for digital media start-ups.

The announcement:

Singapore – 2 February 2017: Mediapreneur, the incubator programme by Mediacorp, announced that it has raised over $2million in seed investment over the last two years and is inviting a third batch of applications for 2017.

Launched in 2013, Mediacorp’s incubator Mediapreneur provides seed funding, intellectual property, mentoring, working space and networking opportunities for digital media startups. Mediapreneur startups are given exclusive opportunities to tap on Mediacorp’s intellectual property, such as news and entertainment content, and pursue business development opportunities in tie-ups with Mediacorp’s customer segment units.  Mediapreneur start-ups to watch in 2017 include:

  • Spotted! – a gamification platform for advertising that has found success with Mediacorp Channel 8 and has raised significant funding on FundedHere, a Singapore-based equity-based and lending crowdfunding platform targeting start-ups in Southeast Asiaand Greater China.
  • Popsical – a company already taking pre-orders for the smartest and smallest karaoke on the Kickstarter platform.
  • BeLive – a platform to connect people via live video. They have plans to run an island-wide event in search of the first live-streaming stars in 2017.
  • Mentorica – a turnkey solution provider offering data analytics tools for retail stores to increase customer conversion via a 360° view of the customer. They have six pilot projects with retailers in Singapore and the Philippines.
  • Popular Chips – an analytics platform for Instagram influencers. They have worked with companies from RWSentosa, HBO, Turner TV, Starwood Hotels and Resorts, Geox, Asics to Skin Inc and the company plans to launch a YouTube version of their Influencer Marketing Analytics platform and to enter the Chinese market sometime this year.
  • Vostok VR – an award-winning Singapore-based 360/VR production studio, they have created more than 30 commercial and 360 art projects in Singapore and South-East Asia (working with MNCs, Media Agencies and Government Authorities). They will be launching their own VR app, based on Asia-themed cinematic content, for users this year.

Vitaliy Nechaev, CEO of Vostok VR, the first VR/360 company invested by Mediacorp, said, “As a startup, what we need are wide network of business contacts and qualified mentoring to scale our products globally.

“That’s why we find the Mediapreneur programme so attractive. Currently, we are producing virtual reality (VR) content and have completed four videos for Channel NewsAsia, with four more videos in the pipeline. Our business has increased by over 600% within the first six months as a result.”

Guillaume Sachet, Mediacorp’s Head of Strategic Planning said, “We are happy to see good progress and successes from the first two batches of startups who have gone on to launch their products in the market. Mediapreneur turns start-up companies with innovative ideas into successful technology businesses and profitable ones. We aim to be the nurturing conduit to grow this healthy ecosystem of entrepreneurial space.”

Applications to phase three are open till 11.59pm on 5 March 2017. Please visit mediacorp.sg/mediapreneur for more information.

Source: Mediacorp press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing