Strongbow mixes 2D and 3D with new outdoor campaign


Cider company Strongbow is aiming to get people running for the bus with its latest outdoor campaign in Singapore.

The campaign, created by Moove Media, aimed to bring 2D and 3D advertising together by loading 400 Styrofoam apples onto a single decker bus bearing the Strongbow Apple Cider branding.

The apples on display, loaded into 10 crates, aim to highlight the different varieties of French and British apples that make up the brand’s signature drink.

The 3D  effect is coupled with an image of the British brand’s bottle showcased on the sides and rear of the bus, with the neck of the bottle extending beyond the bus’ roof to create a ‘giant’ effect.

“We are thrilled to tie up with APB Singapore to launch this advertising campaign. It allows Moove Media to showcase what we can do,” said Jayne Kwek, CEO of Moove Media.

“The 2D bottle complements the 3D apple crates, and together, they command attention and create a more impactful impression.”


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