Turkish Airlines focuses on five senses to inspire travellers in Hong Kong marketing push

Turkish Airlines has launched a campaign in Hong Kong which aims to inspire travellers by focusing on the five senses.


The first wave of the campaign will focus on sight, with a series of out of home posters showcasing Casablanca, Lisbon, Havana, Budapest, Athens and Buenos Aires.

Turkish Airlines senior vice president of corporate communications, Seda Kalyoncu, said Hong Kong was selected because “like Istanbul, it’s a place where all five human senses thrive”.

The campaign aims to “tease their curiosity and sense of wonder with the joy of savouring different perspectives and sensations”.

“The campaign will begin with the theme of ‘sight’, given Hong Kong passengers are today more keen to explore places less travelled, focusing on more interesting visual experiences,” she said.

“Hong Kong radiates the spirit of this campaign, one that targets the curious and adventurous.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing