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Dentsu ‘dresses’ naked Venus using virtual reality at Art Fair Tokyo

Art met fashion, and then technology, in Tokyo last week as a new interactive display by Dentsu allowed people to see William Adolphe Bouguereau’s famous nude Venus in clothes – for the first time in history.

Created for Art Fair Tokyo, the agency built a miniature 3D statue of the goddess from the 19th-century masterpiece The Birth of Venus and displayed it at the Japanese capital’s Park Hotel.

Celebrated Japanese fashion designer Junko Koshino was then recruited to design a dress for the 3D Venus using a Google virtual-reality tool called a ‘tilt brush’. The device allows people to paint in VR through a visual headset with hand controllers to mimic a palette and brush.

The dress was projected onto the model in 3D for art fair visitors to see. To conclude the project, an artificial intelligence device learned Bouguereau’s painting techniques and then added the newly drawn dress onto a copy of the original painting.

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