Dr Mumbo

‘Godalbloodymighty’ – the ‘male and stale’ sausage-fest APOS conference line-up

Dr Mumbo is not planning on attending this year’s APOS 2017 event in Bali – the annual jamboree for the media, telecoms and entertainment industry – due to the circular arguments about the death of linear television and how to reach ‘millennials’ seemingly uninterested in traditional mediums.

Even so the speaker list, somewhat lacking in female representatives, deserves a closer look. See for yourself.

Spotted the pattern? Yep, the more cynical of you out there might say the line-up is a bit ‘male and stale’. Somewhat of a sausage-fest featuring the usual cast of middle-aged men. Inclusive it certainly is not.

Of the 57 speakers across three days, the organisers – Media Partners Asia – only managed to find four women to participate. Let’s say that number again. Four!

Adland legend and gender diversity champion Cindy Gallop summed it up concisely with her Facebook comment on the warped ratio: “Godalbloodymighty.”

Cindy, we salute you.

As to Media Partners Asia, the event organiser told Dr Mumbo: “APOS has 400 people to date attending the event and approximately 30 per cent are women in various management and operating positions across a wide range of companies. APOS has hosted women executives from Astro, CNN, Cignal, Endemol- Shine, NBCU, PCCW Media, Viacom and more, and will continue to do so in the future.”

Well, that’s OK then.


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