News

Indian Olympian Sakshi Malik stars in International Women’s Day campaign

Indian Olympic wrestler Sakshi Malik is the star of a new International Women’s Day campaign celebrating the daily victories and struggles of women in her home nation.

The bronze medallist appears in a number of different guises during the one-minute video, which appears on online platforms. Her costumes include a policewoman’s uniform, construction worker’s overalls and finally her own wrestling gear. The voiceover says: “In India, every Sakshi becomes a winner every day.”

Shared on social media under the hashtag #EveryWomanStrong, the campaign promotes the idea that all Indian women can be strong and victorious like the celebrated Olympian.  

The campaign was created by Ogilvy Mumbai for Indian steel giant JSW’s charitable initiative Janam Se Janani Tak (From birth until I die), which runs skills training programs and helps women set up small enterprises in a number of Indian villages.

CREDITS:

Client: JSW

Creative agency: Ogilvy Mumbai

Creative: Sukesh Nayak, Kunal Sawant, Faraz Alam and Garima Obrah

Planning: Ganapathy Balagopalan and Srikeit Tadepalli

Account management: Hitesh Patel, Mayuri Shukla and Ninoshka Vaz

Production house: Absolute Productions

Director: Vasan Bala

Executive producer: Prafull Sharma

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing