MediaCom India wins ‘Agency of the Year’ at Festival of Media APAC Awards

MediaCom India was the runaway winner at the Festival of Media APAC yesterday, winning Agency of the Year and Campaign of the Year for ‘Ariel Dads Share the Load – Men for Laundry.’

The WPP network scooped a further seven gold awards during the ceremony at Singapore’s Parkroyal on Pickering Hotel last night, which was attended by around 160 people. Meanwhile, WPP’s Mindshare took home the prize for network of the year, along with four golds and five silvers. IPG Mediabrands’ UM was the third most awarded network with four golds and four silvers.

In total there were entries from 20 countries, with golds picked up by Australia, China, Indonesia, New Zealand, Singapore, India and the Philippines. India topped the country rankings with seven golds, while Australia and New Zealand were second and third with five and four golds respectively.

MediaCom’s ‘Ariel Dads Share the Load – Men for Laundry’ and UM Sydney’s ‘The Late Shift’ for Transport for New South Wales both won three golds each. Meanwhile FCB Media New Zealand’s ‘Virtual Coastguard’ campaign for Maritime Safety took home two golds for Targeted Campaign and Use of Mobile.

Virtual Coast Guard by FCB Media New Zealand

Campaign of the year: ‘Ariel Dads Share the Load – Men for laundry’, MediaCom

Agency of the year: MediaCom India

Agency Network of the year: Mindshare

Gold winners:

Best Branded Content Creation Award: ‘Cornetto’s That One Summer’, Mindshare Philippines

Best Communications Strategy: ‘Make It Mammoth’, MediaCom New Zealand

Best Engagement Strategy: ‘Ariel Dads Share the Load – Men for laundry’, MediaCom India

Best Launch Campaign: ‘Lover Boy or Lavalava Boys’, MediaCom New Zealand

Best Local Execution of a brand: ‘Clear Taps on mudik (annual homecoming tradition) during Eid holiday in Indonesia’, AdColony Indonesia

Best Not-For-Profit Campaign: ‘Door Step School – A Street Naming Event for Social Change’, Lodestar UM India

Best Social Media Strategy: ‘Maggi We Miss You Too’, Zenith India

Best Targeted Campaign: ‘Virtual Coastguard’, FCB New Zealand

Best Use of an Influencer: ‘Brooke Bond Red Label Tea 6 Pack band’, Mindshare India

Best Use of an Event/Experiential: ‘Reinventing the Athlete Tour’, Mindshare CHina

Best Use of Content: ‘The Late Shift’, UM Sydney

Best Use of Digital Media: ‘Cornetto Love Notes’, PHD China

Best Use of Gamification: ‘Reinventing the Athlete Tour’, Mindshare China

Best Use of Mobile: ‘Virtual Coastguard’, FCB Media New Zealand

Best Use of Real-Time Marketing: ‘Hungerithm’, MediaCom Australia

Best Use of Traditional Media: ‘The Late Shift’, UM Sydney

Best Use of Video: ‘Ariel Dads Share the Load – Men for laundry’, MediaCom India

Best Insight Award: ‘Ariel Dads Share the Load – Men for laundry’, MediaCom India

Creative Use of Media Award: ‘The Late Shift’, UM Sydney

The Effectiveness Award: ‘Safe Passage for Sea Creatures’, Starcom Australia

The Utility/Public Service Award: Gillette Bachelors Of Shaving, MediaCom India

The full results can be viewed here.


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