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Milk powder brand Anmum promotes nutrition for pregnant women with campaign

Hong Kong maternal powdered milk brand Anmum, a nutritional product for pregnant women, has launched an educational campaign to promote healthy living for expectant mothers.

The online video entitled ‘Every Taste of Love’ shows a number of women reconsidering their eating habits as their pregnancies progress over a nine-month period.

Created by Dentsu Aegis agency McGarryBowen, the campaign promotes Anmum’s recently launched website, which offers dietary advice for pregnant women – from a Hong Kong dietician.

“Our research shows that most expecting mothers find it challenging to know what they should and shouldn’t eat,” said company associate marketing director Brucemond Chan.

Released on Facebook in February, the video achieved more than 1.5 million views and 1,000 shares in the first week alone. WPP’s Mediacom was responsible for Anmum’s media strategy. 

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