MullenLowe appoints Razorfish’s Vincent Digonnet as APAC CEO

MullenLowe Group has appointed Vincent Digonnet as chief executive officer for Asia Pacific of its digital arm MullenLowe Profero in Hong Kong.

Global CEO Wayne Arnold with Digonnet

Digonnet joins MullenLowe from Publicis Groupe’s digital shop Razorfish, where he was simultaneously executive chairman and global chief growth and transformation officer.

The agency was merged with SapientNitro to form SapientRazorfish in November as part of a global restructure. Digonnet also served as executive chairman APAC for Razorfish’s sister agency DigitasLBi, focusing on China and India, between 2011 and 2014.

MullenLowe Profero global CEO Wayne Arnold said: “Bringing Vincent onboard is humbling; his experience in the region is remarkable. He feels as comfortable talking to clients about how technology can deliver end-to-end customer journeys in China, as he does discussing global brand strategy out of Japan.”

Digonnet moved to Asia from France in the mid-1990s. He was regional APAC CEO at Euro RSCG for seven years and then moved to China as CEO of Hemisphere Asia, a holding company developing investments in China.

Read Mumbrella Asia’s interview with Digonnet in 2015 here. 


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