OCBC senior executive to take lie detector test to restore trust in banks

The OCBC bank has launched a campaign to promote truthful advertising for banking customers, who are often fed a diet of false claims by the industry with the truth hidden in the small print. By hooking a senior banker up to a lie detector, the company is attempting to prove its honest credentials. The Singaporean bank’s head of consumer financial services Dennis Tan intends to take the test during a live Facebook broadcast on April 5 to promote their ‘Stay True’ tagline.

As part of the first campaign by independent agency GOVT Singapore, which won the creative account in September, a promotional video released on Facebook shows senior figures at OCBC – including chief operations officer Ching Wei Hong – discussing the removal of potentially misleading fine print in their ads. Five more ads are earmarked for release over the next few weeks.

GOVT Singapore creative director Timothy Chan said: “When we pitched and won the account last year, we were committed to not doing things in that same old manner.

“This campaign is not just proof of that. Yes it’s bold, but it’s also sincerely honest and a reflection the [OCBC] team’s vision. We’re stoked to be given the chance to do this alongside our partner agencies and it sets the tone for things to come.”

Media agency Maxus, social media shop Nurun and digital agency Isobar also supported the campaign.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing