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Space Matrix hands Happy Marketer its digital strategy account

Singapore-based design consultancy Space Matrix has appointed marketing agency Happy Marketer to handle its digital strategy in the Asia-Pacific region. The independent firm specialises in office interior design and currently works with clients including Microsoft, LinkedIn and Uber.

Happy Marketer said it would help Space Matrix grow the brand through digital content and an upgraded online presence.

“As digital media overtakes the more traditional forms, digital marketing is set to be the future of marketing and potentially the most effective platform,” said Space Matrix chief executive Arsh Chaudhry.

The firm’s head of marketing Fiza Malhotra added: “The growth and increasing complexity of the digital marketing playing field means that as our digital spend increases, we must work with the right partner to help us craft and execute a thoughtful digital strategy; and fill in any knowledge gaps.”

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