Finn Partners acquires Singapore PR firm Ying Communications

New York-based public relations firm Finn Partners is to acquire Singaporean independent shop Ying Communications and its sister agency True Worth Consultants in a bid to boost its presence within the Asian tech sector.

The two agencies will be re-branded as Ying Communications, A Finn Partners Company and True Worth Consultants, A Finn Partners Company. Meanwhile, the two founders, Allan Tan and Yin Ching Yeap, will serve as managing partners and report to Howard Solomon, one of the Finn Partners founding managing partners.

Ying Communications was started 16 years ago by Tan and Yeap, who used to work in IBM, Shell and Singapore Airlines. The agency specialises in B2B services and has clients such as Airbus, Cisco Systems, Cognizant, Cloudera, HP Enterprise, HP Inc, MediaMath and Microsoft on its roster.

According to Solomon, the new Singapore base will become the hub and headquarters of Finn Partners Asia Pacific operations.”

Tan said: “For 16 years now, we’ve worked at becoming the best B2B communications agency in Asia. Joining Finn Partners will help take us to the next level because they’re already doing this on a global scale across more industries.”

Yeap, added, “We are grateful to every staff member and customer – past and present – who’ve helped us build Ying Communications to what it is today. With Finn Partners, we’ve found a company with values and a culture aligned with ours – one that’s focused on doing great work and being a great place to work.”


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